Whitedot and ‘Gear 4 Guides’ are working together this winter on a brand new initiative to help mountain guides in the developing world get hold of new or recycled ski equipment. Whitedot will be donating some new production skis while also kick starting a customer programme which will allow the general public to ‘trade in’ their old (but working) skis and upgrade to a new pair of Whitedot skis.
Return of recycled skis as part of the upgrade will be the responsibility of the customer relevant to 1 of the 4 hubs.
For every 5x skis upgrades made Whitedot will donate a brand new production ski to Gear 4 Guides. This initiative will run throughout the winter season and details of where skis ended up and with who will be posted as the journey of this program develops.